ICC releases ITT documents for official social media partners from 2024 to 2027: The Invitation for Tenders (ITT) to serve as the International Cricket Council’s (ICC) official social media partner from 2024 to 2027 was announced by the ICC today.
The ICC is currently starting the planning process for the next Is in response to the ICC Men’s Cricket World Cup 2023’s record-breaking social media performance, when fans reported 16.3 billion video views of the event across multiple platforms—9.7 billion on Facebook and 6.6 billion on Instagram. The ICC Men’s T20 World Cup in the West Indies and the United States will kick off the cycle in June.
Three packages, including men’s and women’s senior and U19 tournaments, have been put out as part of the tender. These packages will encompass 13 ICC events through the end of 2027.
ICC Chief Executive Geoff Allardice said: “We are excited to be releasing the ITT for the ICC’s Official Social Media Partner as we continue to build the sport’s portfolio of digital and broadcast partners.
The ICC’s digital platforms continue to go from strength to strength, with incredible numbers of 16.3 billion video views recorded on Meta platforms for the recent Men’s Cricket World Cup 2023.
These numbers highlight the appetite for innovative and engaging ICC event content globally and we look forward to building on this success further in the next cycle.”
The ITT is available now, and to view the tender materials, interested parties must send an email to iccmediarights2024-2031@icc-cricket.com.
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