World Cup 2023 Matches Popularity Record List of Digital Broadcasts: The Men’s Cricket World Cup 2023 in India was the ICC’s biggest-ever event, breaking records on broadcast and digital.
The ICC Men’s Cricket World Cup 2023 crossed the 1 trillion barrier for total viewing minutes on broadcast, featuring new technological innovations such as vertical video feeds.
This edition saw a 38% increase compared to the 2011 edition in India and a 17% increase compared to the previous World Cup in the United Kingdom in 2019.
With 87.6 billion live viewing minutes worldwide, the India vs. Australia match lived up to its hype as the most-watched ICC match ever. This is 46% more than the last time the hosts made it to the final in 2011.
Host country India contributed significantly to the staggering numbers with 422 billion viewing minutes on Disney Star Network alone, resulting in a massive increase of 54% from 2011 and 9% from 2019.
The increase in female viewership played a role in the overall increase, which increased from 32% during the 2011 edition to 34% in the current year. The change underlined the host nation’s widespread enthusiasm for the tournament.
Even outside India, broadcast numbers increased significantly, particularly in the United Kingdom and Australia. 800 hours of live coverage was seen in the UK, resulting in over 5.86 billion minutes watched live. Australia contributed 3.79 billion minutes of viewing from 602 hours of live coverage, representing a 92% increase from 2011.
Australia’s success in the tournament also meant 9.1 million people tuned in to watch the 2023 World Cup, three million more than 2019.
India’s subcontinent neighbor Pakistan achieved unprecedented viewership, recording a total of 237.12 billion viewing minutes of live content.
Disney+ Hotstar’s decision to stream the World Cup for free in India resulted in the tournament breaking records for peak concurrent viewers four times, and the final attracted cricket’s highest-ever concurrent viewers.
The record-breaking trend continued on the digital front as well and it became the most digitally-engaged ICC event ever with an astonishing 16.9 billion video views.
The 2023 World Cup overtook the 2022 T20 World Cup for the tag with a massive 158% increase from the tournament in Australia. From ‘It Takes One Day’ preview shows to exclusive behind-the-scenes footage, there was no shortage of content to consume.
On social media, a hilarious reimagining of Glenn Maxwell’s ordeal against Afghanistan has garnered over 50 million views. Virat Kohli was also not far behind, with the video of him hugging his idol Sachin Tendulkar garnering 40 million views on Instagram after breaking his record of ODI centuries (78 million views).
‘Wrong foot, inswinging threat’ Kohli also took one wicket during the tournament, that of Scott Edwards, contributing to 39 million video plays on Instagram.
Before and during the competition, ICC’s collaboration with Meta—which also involves Meta Creator Squad India—showcased a lighthearted, never-before-seen side of the players, resulting in 16.3 billion video plays on Meta channels (9.7 billion on Facebook and 6.6 billion on Instagram).
The event saw a record-breaking number of users across both web and app platforms, reaching 97.5 million unique users, a 29% increase from the 2019 edition. Page views on the website increased to 704 million, representing a 96% increase in the run-up to the 2022 Men’s T20 World Cup.
World Cup 2023 Matches Popularity Record List of Digital Broadcasts
| World Cup 2023 Match | Peak concurrent viewers |
| India v New Zealand (Semi-Final) | 53 million |
| India v South Africa | 44 million |
| India v Pakistan | 35 million |
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